Nowadays we are all constantly subject to visual stimulation: advertisement, images, videos etc.… To be able to count on a strong Corporate Identity and on a relevant coordinated image, will give you the ability to highlight your Company values and create relevant and long lasting relationships. In a highly competitive environment your Corporate Identity will become a strategic element to distinguish yourself from your competitors, acquiring new market shares. Here at H.I.C. we believe the key steps to reach the optimal positioning are through uniformity, recognizability, familiarity Uniformity: all elements and stakeholders will act and proceed in unison and toward the same objective, so that your company identity is easily recognizable by your customers; Recognizability: being different from your competitors is not enough! In order to thrive your Company needs to stimulate and lead the market. Through specific communication, images, slogans and custom Marketing activities, you’ll be able to emerge and distinguish yourself from the rest of the crowd. Your personality will shine! Familiarity: We all like family, be it a place, a person, a feeling. We trust something or somebody even more when it feels familiar. Your customers will want to buy your products when your message and values resonate with them and will keep coming back if they feel you are trustable and familiar to them. Through the initial graphic study we’ll create your BRAND, the first and most important element of your Corporate Identity. Many customers will identify you with your colors, typefaces, graphic elements, and therefore a coordinated images is utterly important. A logo or symbol will create expectations and your customers will identify it with your values and with their wishes. Your brand will represent the true essence and image of your Company’s values. Our H.I.C. team daily creates Marketing Communication innovative ideas, though which our customers can express the authenticity and uniqueness of their brand. Corporate Communication is the promotional part of your Corporate Identity.
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