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Augmented and Virtual Reality

Virtual Reality aims to replicate reality, in the most believable way possible, and in every possible detail. Images, sound effects, tactile and smell experiences are all integrated in this virtual space where the subject actions can overcome physical, economical and safety limitations. Access to Virtual Reality is possible through different interfaces: traditional interfaces such as PC monitors, keyboard and mouse or more specific tools that make this experience more extraordinary, immersing you completely in the virtual reality: these is the case of stereoscopic visor helmets, smart glasses, and data gloves that allow you to interact with tridimensional components or movement sensors that operate as motion tracking or head tracking. Virtual Reality is the ideal technology for communicating and training, thanks to the opportunity to directly interact with different sceneries.  With the simple use of a mouse it’s possible to rotate an object in a tridimensional environment on a screen or manipulate it in an immersive environment. This makes Virtual reality the optimal instrument for such a broad variety of applications: from mechanical trainings to flight simulations, from medical surgery to rehabilitation of patients with cognitive deficits, from architectural renderings to tourism.

Are you ready to amaze and capture your Customers with the most amazing Immersive and Emotional Digital Experience? Here at H.I.C. we know how to do it! Our team has been developing Augmented Reality and Virtual Reality Apps and Solutions for the mainstream mobile platforms (Apple, Android, and Windows). Virtual Reality is a tridimensional computer generated representation, with different levels of affinity with reality.  It goes from object’s rough drafts up to photo-realism, where it’s possible to interact directly with absolutely real looking objects and environment.

Augmented Reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. An Augmented Reality Application user therefore will experience integrated digital visual content (and sometimes audio and other types – like smell and tactile) into the user’s real-world environment. A maintenance operator, for example, will be able through AR to see tools in a working area, visualize working instructions in the environment or machine where it will be performed, been guided step by step, remotely, through the whole process. As well as a tourist, holding a tablet or smartphone in front of an art piece or monument, will see appear useful information and art commentary, etc.

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